When an important brand such as Proraso, which is well known for being a fully italian brand, decides to entrust you with the production of an ADV campaign supposed to show the world the importance of Proraso products worldwide, you already know it’s gonna be a challenge, but luckily there’s nothing we love more than a good stimulating challenge to show what we are capable of.

Agency: White, Red & Green

Video

Proraso Spot 30
Proraso Spot 30"
Spot Proraso Agenzia White, Red & Green Creative Director - Director Michele Moscon Producer Anna De Biasi Editing Andrea Moro Music and sound design Bottegadelsuono DOP - Director Alberto Narduzzi
Proraso Spot Lisbona 30
Proraso Spot Lisbona 30"
Produzione: Alberto Narduzzi Riprese: Alberto Narduzzi / Roberto Carraretto Direzione della fotografia: Alberto Narduzzi Regia: Alberto Narduzzi Agenzia: White, Red & Green Direttore Creativo: Michele Moscon
Proraso Docufilm New York
Proraso Docufilm New York
Produzione: Alberto Narduzzi Riprese: Alberto Narduzzi / Andrea Moro Direzione della fotografia: Alberto Narduzzi Regia: Alberto Narduzzi Editing: Andrea Moro

The client expressly wanted us to shoot a both photographic and videographic campaign that could show that Proraso is an appreciated brand all over the world, from the lusitanian shorelines of Portugal to the chilling streets of Moscow, including the regal London and the Big Apple, which it may also be the city that never sleeps, but it still has to shave sometimes.

ADV

Proraso London Huckle the Barber
Agenzia: White, Red & Green
Proraso Moskva Briolin
Agenzia: White, Red & Green
Proraso Moskva Boycut
Agenzia: White, Red & Green
Proraso München Barberhouse
Agenzia: White, Red & Green
Proraso Lisboa Figaro's
Agenzia: White, Red & Green

We had the chance to meet a lot of different professionals, each of which had a different style and philosophy towards their job, from the “’20s America” mood of the lisbonians to the precise and extreme professionalism of the barbers from Munich. We immediately noticed that, irrespective of the city we were in, every barber we have met expressed sincere appreciation towards Proraso and its products, so, since nothing has more value than the opinion of a passionate professional, we decided to let the barbers, but most of all their salons, do all the talking.

Backstage

Proraso backstage 1
Proraso backstage 2
Proraso backstage 3
Proraso - Backstage Campagna comunicazione tv / web 2014
Proraso - Backstage Campagna comunicazione tv / web 2014
Proraso - Backstage Campagna comunicazione tv / web 2014 Regia e riprese di Anna De Biasi Con la partecipazione straordinaria di Stefania Martelli e Stefano Lippi The Barbers: Petra | Barber - Amsterdam Robert | New York Barbershop - Rotterdam Chris | Huckle the Barber - London Russel | Tommy Guns Salon - New York Alain | Maître Barbier - Paris
Proraso 2016 - Video Backstage
Proraso 2016 - Video Backstage
Proraso - Backstage Campagna comunicazione tv / web 2016 Produzione: Alberto Narduzzi Riprese: Alberto Narduzzi / Roberto Carraretto Direzione della fotografia: Alberto Narduzzi Regia: Alberto Narduzzi Agenzia: White, Red & Green Direttore Creativo: Michele Moscon Barbershop in Lisboa, Munchen and Moscow

Inspired by the large number of barbers and salons spread all over the world using Proraso, we decided not to make just one single commercial corporate video, but to make it a ADV series, composed of numerous short videos, one or two for every barber, in order to satisfy every type of audience: from those who love to sit and watch a really long spot, to those who are always in a hurry give you just a few seconds to impress them, never losing the attention to details that characterizes us in everything we do.

Agency: White, Red & Green

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